Gen Z loves ‘scentmaxxing.’ Estée Lauder shows us how layering scents is good for business.

Fragrance is having a moment thanks to trends like “scentmaxxing” and scent layering. At Estée Lauder Companies, the boom is apparent from assembly line to store shelf. CNN’s Vanessa Yurkevich goes inside the 80-year-old cosmetics company to learn how it’s attracting Gen Z buyers.