Target is opening Disney shops inside its stores
Disney’s magical world is opening in some Target stores.
The “shop-in-shop” concept launches Friday in 25 Target locations across the United States. Stores will sell around 450 items, including 100 products that were previously available only at Disney retail locations. Items will cost between $2 and $200 and many will be priced under $20, the store said.
Disney is opening the 750-square-foot stores ahead of a busy holiday season for the company. It will be releasing “Frozen 2” and a new Star Wars movie in theaters, as well as “The Mandalorian” on its soon-to-launch Disney+ streaming service. Items from those franchises will be sold at Target.
The collaboration was announced at Disney’s D23 annual expo in August. Target said it will expand the concept to more stores “over the next year.” Merchandise will also be available on Target’s website.
Target said the store will be an “engaging shopping experience” with music, interactive displays and areas where customers can watch Disney movies.
The evolution from being purely retail is a trend in the industry as online shopping grows and companies are figuring out ways to attract people back to brick-and-mortar. For the Toys ‘R’ Us relaunch in the United States, its new owner is planning smaller format stores with similar interactive experiences in addition to merchandise.
The Target partnership is also another sales avenue for Disney. It relaunched its website in 2017 and still operates more than 300 retail locations across the world.
Here are the Target stores where the Disney stores are opening:
Mobile West 1376 (Mobile, Ala.) 790 Schillinger Road S.
Murrieta 1283 (Murrieta, Calif.) 41040 California Oaks Road
San Jose College Park 2088 (San Jose, Calif.) 533 Coleman Ave.
Denver Stapleton 2052 (Denver, Colo.) 7930 Northfield Blvd.
Loveland 1178 (Loveland, Colo.) 1725 Rocky Mountain Ave.
Clearwater 1820 (Clearwater, Fla.) 2747 Gulf To Bay Blvd
Jacksonville Mandarin 1300 (Jacksonville, Fla.) 10490 San Jose Blvd.
Chicago Brickyard 1924 (Chicago, Ill.) 6525 W. Diversey Ave.
New Lenox 2028 (New Lenox, Ill.) 2370 E. Lincoln Highway
Waterford Park 2068 (Clarksville, Ind.) 1125 Veterans Parkway
Brighton 922 (Brighton, Mich.) 8043 Challis Road
Maple Grove North 2193 (Maple Grove, Minn.) 15300 Grove Circle N.
Bozeman 1237 (Bozeman, Mont.) 2550 Catron St.
Edmond 1398 (Edmond, Okla.) 1200 E. 2nd St.
Keizer 2110 (Keizer, Ore.) 6450 Keizer Station Blvd. NE
Philadelphia West 2124 (Philadelphia, Pa.) 4000 Monument Road
Stroudsburg 1260 (Stroudsburg, Pa.) 155 Pocono Commons
Allen North 2516 (Allen, Texas) 150 E. Stacy Road, Ste 2400
Austin NW 1797 (Austin, Texas) 10900 Lakeline Mall Drive
Euless 1368 (Euless, Texas) 1401 W. Glade Road
Pasadena 1396 (Pasadena, Texas) 5757 Fairmont Parkway
Houston North Central 1458 (Spring, Texas) 19511 Interstate Highway 45
South Jordan 2123 (South Jordan, Utah) 11525 Parkway Plaza Drive
Leesburg 1874 (Leesburg, Va.) 1200 Edwards Ferry Road
Lake Stevens 1331 (Lake Stevens, Wash.) 9601 Market Place
